Our story began on a sandbar named Youghall, a place that lives in the hearts of those who know it. The coastal culture of this humble province is unique, and it deserves a company dedicated to celebrating its magic.

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We’re a family company who believe in the traditions and lessons learned on our beaches. We make memory-making, nostalgic keepsakes to mark your time in New Brunswick, and thoughtful goods that carry its spirit wherever you go.