Golden Sand inspired collection

Rooted in New Brunswick, inspired by its coast.
YBC was born from a deep respect for the world-class beaches and waterways that shape our way of life, which we felt was under represented. Our growing collection celebrates the natural beauty and unique character of New Brunswick’s shorelines, and the sea loving creatures that call them home.

The Salmon Beach Family honors the Atlantic Salmon—an iconic symbol of our rivers, heritage, and resilience and we want to tell their story. The Salmo Salar hatch in our waters, head to sea, and like us, return home. 

Every piece from YBC is more than a keepsake—it’s a memory and reminder of home.