Good day!

At YBC, our story begins on a sandbar named Youghall, a place that lives in the hearts of those who know it. Hidden on New Brunswick’s north shore, it’s more than a beach; it’s a way of life, and the salt air becomes part of who you are.

We’re a family company who believe in the traditions and lessons learned on our beaches. Our mission is to celebrate these special places through thoughtful, high-quality goods that carry the spirit New Brunswick where ever you go. 

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